Dialogue across disciplines
Intermedia, a talk series, engages leading artists, thinkers, inventors, and disruptors in dialogues that share fresh perspectives on art, culture, and other relevant issues.
Client
SFMOMA
Category
Arts & Culture
CHALLENGE
Intermedia launched with ambitious goals to create meaningful dialogues at the intersection of art, innovation, and culture. However, the series has encountered significant challenges in identifying and engaging its target audience, resulting in inconsistent attendance and difficulty establishing a consistent community around the programming.
SOLUTION
Explore opening the series to a broader audience of household members and the general public with tiered experience elements for high-level donors and prospects that won't compromise programming integrity. Engage a sponsor whose cultural significance can be leveraged to draw a wider net and offset the expense of top-tier talent.
OUTCOME
A revised event strategy and audience fit that ensures the donor value proposition is clear, authentic, and aligned with the core programming mission. The series becomes a signature offering that solidifies the museum as a leading cultural hub and place for the arts community to intersect with more than the works on the gallery walls.
